ITALICA - We carry out consultancy in creative marketing, high-level networking, unique experiences, events and partnerships with renowned brands, with the aim of achieving concrete results.
Among our achievements, stands out our proprietary event, Italy in Miami. In june 2023, we held the event in the Miami Design District. The event lasted 4 days, with more than 20 participating brands carrying out in-store creative experiences.
Vespa "dolce vita" scenario
Neto Sansone (Italica) and Craig Robins (Miami Design District)
Opening party at the Ornare showroom for more than 350 VIP guests
In-store experiences from more than 20 brands at the Miami Design District
Valentino
Prada
Aesop
Giorgio Armani
Sofia
Tory Burch
Alexander MCQueen
Creed
Sisley Paris
Other creative experiences: Painting station for kids, opera singer and gelato for the public
The past 2 editions of Italy in Miami happened at Bal Harbor Shops
Opening party at Central Courtyard of Bal Harbour Shops
Lucio Taglione (Italian Vice Consul), Neto Sansone (Italica) and Matthew Whitman Lazenby (President Bal Harbour Shops)
Other successful cases:
Monte Pascoal cigars
During 7 years of consultancy we launched this brand of cigars, opened the export market to more than 10 countries, and included the cigar in Duty Free Shop portfolio. In addition, we partnered with brands such as Mercedes-Benz AMG, Bentley, Moët Hennessy and sponsored many golf and polo events, with cigar tastings and cigar craft demonstrations. Nowadays the brand is one of the best known in the market.
Brazil S/A event
The Italica group was a partner of the largest Brazilian design event in Milan (Italy), during 2 years, during the Salone del Mobile (the most important design event in the world). With more than 15,000 visitors, it was held at Palazzo Giureconsulti, a historic building opposite the Duomo in Milan and featured several exhibitions with the best of Brazilian design, bringing amazing exposure for our sponsors.
Italia em São Paulo event
Another proprietary annual event – a great celebration of the Italian presence in Brazil, celebrated for over 12 years with incredible experiences and marketing actions of our sponsors such as Campari, Ferrari, Fiat, Fiera Milano, Lamborghini, Luxottica, Maserati, Martini, Perugina, Pirelli, San Pellegrino, Silversea, Technogym, among others. Event held at JK Iguatemi Mall for 400 guests and 1-day experience event with talks about Italianity, covering themes such as gastronomy, fashion, travel, business and activations at 22 Italian brands such as Bottega Veneta, Dolce & Gabbana, Prada, Salvatore Ferragamo and Tod's.
Our founder
Neto Sansone is the founder and CEO of the Italica group, with more than 25 years of experience in events and marketing consulting in Italy, USA and Brazil. Neto developed a significant network with important high-end consumers, media, influencers, celebrities and companies. With his expertise and knowledge, Italica has the best credentials to work with the brands in the U.S. In September 2016 the Italian Government through the Chamber of Deputies has awarded Italica group with the major medal of honour, for the work of over 20 years in the promotion of Italy and the Italian lifestyle. Neto Sansone is also a plastic artist with a career spanning over 20 years and several exhibitions held, as well as a book published about his art work.
CONTACT US: sansone@italicaway.com
INSTAGRAM: @_italica